Privacy Issues Your Nonprofit Needs To Know About (And How To Address Them)

What's privacy have to do with donor acquisition? At first glance, the two might not seem obviously linked.

But audience demand for privacy is already impacting your efforts to reach new prospects in ways you might not realize. Twenty-two states are considering privacy legislation right now, which will change the way that you can target and model from your audiences. And in response to the upswell in consumer awareness, Big Tech companies like Google and Apple are clamping down on third-party cookies, which are the piece of code that allow you to understand the nuance of audience interests and target them on sites they visit after yours.

With all of this change, your costs to acquire are likely already higher than last year's. Join Elyse Wallnutt from Agility Lab Consulting as she walks you through future-proofing your acquisition strategy.

In this session you will learn:
- Responsible strategies for first-party data acquisition.
- How third-party cookie deprecation will impact how you measure your acquisition efforts.
- How getting ahead of your risk exposure and your privacy practices builds trust with your supporters.

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